Three decades ago, the term Gross National Happiness (GNH) was coined by the fourth King His Majesty Jigme Singye Wangchuck. The concept of GNH was articulated to indicate that development has many more dimensions than those associated with Gross National Product. The GNH philosophy places the individual at the centre of all development efforts and thus recognizes that people not only have material needs but also spiritual and emotional needs as well. It asserts that spiritual and emotional needs cannot and should not be defined exclusively in material terms. GNH is an economic and development philosophy that serves Bhutan’s unique culture based on Buddhist spiritual values.